GOOGLE ADS MANAGEMENT · UK SERVICE BUSINESSES
Google Ads
Management for
UK Service
Businesses.
Google Search campaign management for established UK service businesses. Attract more relevant enquiries, measure real leads and make better decisions about your advertising budget.
Google Ads Certified ▣ Qualified-Lead Focus ♟ Direct Support
Clearer enquiries.
Better decisions.
Search
Intent
Find relevant searches from customers looking for your service.
Relevant Ads
Match ads and landing pages to what customers need.
Tracked Enquiry
Measure meaningful calls and form enquiries.
Better Results
Refine campaigns as reliable lead data develops.
WHAT’S INCLUDED
Google Ads management built around leads.
Strategy, search terms, budget decisions and enquiry tracking work together. I manage the details that turn Google Ads into a more accountable source of business opportunities.
Search Campaign Strategy
Campaign structure, keyword intent and location targeting aligned to your services and commercial goals.
Search Terms & Budget
Review actual searches, negative keywords, bidding and spend to reduce irrelevant traffic.
Lead Tracking & Optimisation
Measure calls and forms, refine ads and landing pages, and improve using relevant enquiry data.
WORK DIRECTLY WITH ME
Specialist management.
Personal accountability.
I’m Armando, a Google Ads Search-certified specialist helping established UK service businesses generate relevant enquiries through paid search, landing pages and conversion tracking.
When you work with me, you speak directly to the person reviewing your campaigns, search terms and lead quality—not an account management layer.
LANGUAGES I SPEAK
CREDENTIALS
Google Ads Search certified.
Google Ads Search certification, with a credential you can verify independently. Campaign decisions are based on your services, budget and the quality of the enquiries you receive.
BEYOND THE CLICKS
Measure enquiries.
Not just traffic.
Clicks and impressions alone do not show whether advertising is working. I focus on relevant calls, form enquiries, cost per qualified lead and, where data is available, booked work.
HOW WE WORK
A clear process, from audit to optimisation.
A straightforward approach, with transparent priorities and decisions guided by real enquiry data.
Audit & Strategy
Review your services, target areas, existing campaigns and what qualifies as a useful enquiry.
Manage & Test
Improve search targeting, negative keywords, ad copy, budgets and landing-page relevance.
Measure & Refine
Review calls, forms and lead quality, then use reliable data to prioritise improvements.
WHO I WORK WITH
For businesses that rely on enquiries.
Established UK service businesses that depend on calls, quote requests or appointments, and want clear control over their advertising.
YOUR NEXT STEP
Request a Google Ads Growth Review.
Tell me about your business, your current Google Ads campaigns and the enquiries you want to attract. I’ll review your requirements and discuss the next steps with you.
A short Google Meet conversation about your business, Google Ads performance and what you want to improve.
Book a Free 15-Minute Call →Prefer email? hello@armandozefi.com
COMMON QUESTIONS
Google Ads management FAQs.
Answers to common questions about Google Ads management for UK service businesses.
Can you improve my existing Google Ads campaigns?
Yes. I can review your current campaigns, actual search terms, targeting, tracking and landing pages to identify practical improvements. Your existing account and its history stay yours.
What is included in Google Ads management?
Depending on the agreed scope, management can cover campaign strategy, search terms, negative keywords, budget and bidding reviews, ad messaging, conversion tracking, landing-page recommendations and ongoing performance reviews.
How much does Google Ads management cost?
Management fees depend on your account, budget and the work required. Google advertising spend is paid separately to Google. I will explain the scope and fee before we start.
How long until Google Ads starts generating enquiries?
Some campaigns may receive enquiries soon after launch, but reliable performance improvement takes time, data and testing. Timing depends on competition, budget, demand, your website and lead quality.
Will I own my Google Ads account and work directly with you?
Yes. Your Google Ads account remains your business’s asset, and you work directly with me on campaign strategy, changes and reviews. There is no reason to create an account that you cannot access.
Do I need a new website or landing page?
Not always. I first review the existing website’s relevance, mobile experience and contact paths. If a dedicated landing page would help, I will explain why before recommending it.